Marketing Manager

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The Marketing Manager is a key position at ITW Polymers Sealants (a division of ITW) required to meet and exceed the growth and profitability goals and ensure that the business remains a market leader.  This position leverages first-hand understanding of customer needs, product and applications expertise, excellent communication skills, and leadership instincts to drive product development activities and decisions that grow our position in the market as a premium supplier of chemical solutions and the highest level of customer satisfaction.
A qualified Marketing Manager is responsible for managing a portion of the ITW Polymers Sealants product portfolio under the direction of the Marketing Director.   They will promote a strong market orientation, influencing strategy formation and investment decisions. They will create and build value propositions and brands based on in depth customer knowledge (VOC).  They will work closely with cross functional teams throughout the product development process, and develop and implement marketing plans to meet revenue and profit targets.  The Marketing Manager is also responsible for directing integrated marketing communication strategies.  

Primary Responsibilities
  • Meet regularly with customers, sales teams, technical service, research and development teams and others to understand customer needs and product requirements (VOC).
  • Collaborate with sales to develop and implement regional and/or national marketing programs, provide ongoing measurement of promotional initiatives.
  • Analyze and communicate sales and earnings trends for given segments though the use of dashboards and other tracking reports.  Monitor key economic market information related to assigned segments and provide market analysis support to Marketing and Sales leadership.  Monitor, analyze and communicate competitive activity with regards to product, pricing and promotional activity.
  • Establish product requirements that ensure a strong and clear value proposition for the product by customer segment.
  • Define, structure and execute VOC initiatives to identify market needs and opportunities that result in creation of a strong product road map.
  • Create business cases for new product opportunities and other investment decisions.
  • Work alongside a high-performance product development team though all product innovation stages to ensure strong competitive differentiation while also meeting time to market expectations.
  • Drive new product launches through the development and implementation of commercialization plans to include forecasting volumes, defining/implementing market tests, monitoring sales analyses and conducting educational sessions.
  • Develop and implement value propositions across the different segments based on VOC.
  • Effectively trains the sales and channel teams on all messaging.
  • Define and manage creation of marketing content and collaterals for both print and digital platforms (advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc.)
  • Develop and execute product training and support to sales, customer service, technical support, distributors and customers to drive growth.
  • Devise and create marketing campaigns to drive lead generation and conversion, lead nurturing and brand awareness.
  • Manage trade shows to maximize booth traffic and manage lead capture on site; support channel partners on trade shows with marketing collateral and product positioning.
  • Participate in industry tradeshows, conferences and seminars.
  • Participates in setting segmentation structure from a product/application level.
  • Select and set priorities for process, price and margin improvement projects using the ITW toolbox (FTB 80/20, PLS, USa, etc.) working with the operations & supply chain teams.
  • Leverage all ITW corporate business philosophies in all aspects of product management and decision making and actively participate in on-going project teams that maximize overall organizational effectiveness and efficiency.
Working Conditions
  • Must have a desire to travel as required, occasionally on short notice.  Travel amounts will vary depending on where the product is in the life cycle, but could involve anything from day trips to 10-day international excursions.  Expect on the order of 25% travel.
  • Daily interactions with the Sales Team.
  • Traditional office environment with the benefit of flexible work hours. 
Measures of Performance
  • Success is measured by the execution of the strategic plan that ties to Division goals along with defined revenue growth and profitability metrics


Required Experience

  • Must have a strong understanding and appreciation for chemical products in assigned markets, usually acquired through a combination of completion of a Bachelor’s Degree in Engineering, Business, Science or Marketing as well as 6 years of Marketing experience in a manufacturing environment.  MBA is preferred.
  • Minimum 2 years prior experience in product management.
  • Must have a passion for product ownership and business development.
  • Must possess and demonstrate excellent communication and interpersonal skills and have a proven track record of thriving in a team environment.
  • Ability to deliver results through exceptional project management skills and natural leadership capabilities. 
  • Strong computer proficiency with MS Word, Excel, PowerPoint, and Outlook
Preferred Qualifications
  • B2B experience from a chemical business
  • Experience in new product development and technical program management
  • New product commercialization experience
  • Strong communication skills; both written and verbal required
  • Marketing and collateral development, including specification and technical writing
  • Strong sense of initiative
  • Ability to work within a cross functional team
  • Strong data analysis skills, specifically Excel
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